Understanding Web Design: A Glossary of Terms

Tools and metrics used to track and analyze website traffic, user behavior, and performance, providing insights to improve the website's effectiveness.

Software that helps track and analyze web traffic and user behavior.

Designing websites to be usable and navigable by people with disabilities, ensuring equal access to information and functionality for all users.

Descriptive text added to images on a website, used by screen readers and search engines to understand the content of the image.

Creating copies of website files and data to safeguard against loss or damage, typically stored in a secure location for restoration purposes.

Developing a comprehensive plan to define, differentiate, and position a brand in the market, guiding all aspects of branding to achieve business objectives.

The process of creating a unique name and image for a product.

A prompt or button that encourages users to take a desired action, such as "Buy Now" or "Sign Up."

A software platform that allows users to create, manage, and update website content without the need for technical expertise, such as WordPress or Shopify.

Planning, creating, and managing content to align with business goals and engage target audiences effectively across various channels.

The unique web address of a website (example: www.example.com), which users type into their browsers to access the site.

The buying and selling of goods or services online, often facilitated through an online store integrated into a website.

A small icon associated with a website, typically displayed in the browser tab.

The service of storing and making a website accessible on the internet, provided by hosting companies.

Visual depiction of a user's experience with a product or service, illustrating key touch points, emotions, and pain points throughout their journey, aiding in understanding and optimizing the user experience.

A standalone web page created for a specific marketing goal.

The time it takes for a webpage to fully display its content.

Ongoing tasks and updates required to keep a website running smoothly and securely, including software updates, content management, and security measures.

Designing for mobile devices before scaling up to larger screens.

A static visual representation of a website design, typically created to showcase the overall look and feel, including colors, typography, and imagery, before development begins.

The process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.

A functional, interactive model of a website design, allowing clients to experience and test the user interface and functionality before final implementation.

Creating websites that adapt and display properly on various devices and screen sizes, such as desktops, tablets, and smartphones.

The process of optimizing website content and structure to improve visibility and ranking in search engine results, increasing organic traffic.

A security protocol that encrypts data transmitted between a website and its visitors, ensuring secure communication and protecting sensitive information.

The path a user takes through a website to accomplish a specific task or goal.

A fictional character representing your ideal user based on research.

Gathering feedback from real users to improve usability.

User Experience (UX) design focuses on enhancing user satisfaction by improving usability and accessibility. User Interface (UI) design focuses on the look and feel of the website, including layout, visual elements, and interactive elements.

A visual representation or blueprint of a website's layout and

A visual representation of a website’s structure.

A standard response code indicating that the server could not find the requested page.